My goal is simple: to be the strategic creative partner you wish you had on your team. Someone who understands your business, shares your vision, and has the experience to help you make it real.
CREADAN – Your Strategic Creative Partner
Businesses often reach a point where they need an outside voice – someone who can see the bigger picture, ask the right questions, and bring clarity to creative decisions. That’s where I come in.
As a trusted advisor and creative professional, I work alongside leadership teams to define who you are as a brand, what you stand for, and how you show up in the world. Then I help bring that story to life through strategic content that actually moves your business forward.
The challenge most businesses face isn’t finding good creative people – it’s having someone who can think strategically about their brand. Many companies don’t have a brand strategist on staff, so they end up making decisions piece by piece without a clear plan to guide them.
I see it all the time: teams jumping straight to making things – websites, videos, marketing materials – without first figuring out what their brand actually stands for or how it should feel. Good work that doesn’t add up to anything bigger. Creative decisions made one at a time, with no connection between them.
That’s where an outside voice helps – someone who can step back, help you build that foundation, and make sure everything you create works together to tell the same story.
This is where CREADAN comes in:
- Strategic Partnership: I become an extension of your leadership team, providing the outside perspective needed to gain clarity and make creative decisions with confidence.
- Brand Coherence: I ensure every piece of content – from photography to messaging – reinforces your core story and strategic direction.
- Cross-Team Alignment: I help bridge leadership, marketing, and creative teams so everyone works toward the same vision.
- Trusted Judgment: I bring experience, creative taste, and business perspective to guide decisions both big and small.
How I Support Your Business
Every business is different, but the goal remains the same: ensuring your brand story comes through clearly and consistently in everything you do. I work with you to build that foundation, then help maintain it across all your creative work. Whether you need comprehensive brand development, creative direction on specific projects, or ongoing advisory support, I adapt my offering to what serves your business best.
Here’s how that partnership typically works:
Brand Strategy & Foundation
- Brand positioning and messaging frameworks
- Audience definition and market differentiation
- Story development and brand voice
- Internal alignment and culture strategy
- Website structure and content strategy
Creative Direction & Oversight
- Visual direction and art guidance
- Campaign concepts and creative strategy
- Content planning across all channels
- Quality control and brand consistency
- Creative decision support and guidance
Content Creation & Production
- Brand photography and visual libraries
- Campaign imagery and hero content
- Brand videos and leadership storytelling
- Customer stories and team content
- Product videos and explainer content
- Social content for all platforms
Ongoing Advisory & Support
- Strategic input on creative and business decisions
- Brand oversight and creative guidance
- Content planning and direction
- Trusted guidance on positioning and messaging
Peter Grogan t/a Creadan Elevate Limited